Why: Using Negative and Positive Spaces to Judge Fine Art Photos
Judging an artistic photograph is complex and difficult. Indeed, there are many detailed criteria that one must keep in mind. We often rely on a specific method that is constructed on the roles that are created through the positive and negative spaces within the image.
An Emotional Act: The Practice of Judging a Fine Art Photo
To judge an artistic photograph, an observer can enact different methods that range from a direct objective to a subtle subjective. Often, we tend to think that focusing on the most objective is the best way to make a judgment. This is certainly true in theory, but in practice, it is often wrong.
Indeed, as fine art photographers, we have often found that the price of a work does not depend on objective technical criteria, but rather, on the emotion felt by the buyer when he first experiences the photograph.
When a person has a crush on an art print, it is a complex emotional and visual encounter between a human being and a work of art. In no case does this person make a detailed and precise analysis of the work. The buyer will only buy according to the time of a glance that lasted a fraction of a second, a click of a mouse that has occurred in the depths of his being.
A viewer can connect with an art print because memories suddenly rise to the surface of his conscious memory. A personal connection has been established. This immaterial link, totally incomprehensible to other observers, gives a value to the work.
We found that for most of the time that is spent appraising the photo, the judgment itself is an emotional act that has absolutely nothing to do with technique.
Different Methods of Judgment
An observer can utilize a full range of technical tools to judge an artistic photograph:
- He can use the five-point method: contrast, light, sharpness, colors, and creativity. This technique is mostly used when viewing an image on a digital screen.
- He can use the ten-point method: the work is presented as a final copy. It is printed and framed. It is a judgment in real life.
- He can judge a series of photos. In this case, the observer judges the coherence of an artistic approach, a style, and an artistic approach with the respect of a true vision that flows through several pieces, and not just one.
All these methods have one thing in common; they are each analytical. They are based only on technical criteria. They are objective because the emotional feeling of the observer is totally absent.
Judging Through the Use of Negative and Positive Spaces
When an observer looks at and analyzes an art photograph, he looks for a main subject which will arouse interest. This is called the positive space of a photo. All other photographic elements, such as the background or subtopics, are of lesser importance, and will always be identified in a second step. These minor elements constitute the negative space.
The negative space supports the visual impact of the positive space.
In our ACANP method, which we use to create our artistic photographs and to animate our nature photography workshops, we place equal importance on the positive and negative spaces. We often judge a photograph the way a photographer would highlight these two spaces. The greater the harmony between the two, the more obvious it will be that the photo is successful.
This is one of the methods we use to judge photographs. We often use it to complement the ten-point method. Indeed, it allows us to bring a criterion of qualitative judgment according to the creativity without judging the emotional role, which is very subjective.
Negative space is a difficult concept to understand and apprehend for many photographers. For example, in wildlife photography, it may be the habitat or environment of an animal. The negative space can consist of a certain graphic plane within the photo, such as the imagery present in front, or the background illuminating the main subject.
To judge an artistic photograph by considering only negative and positive space is an additional tool in the vast range of judgment criteria. It is interesting to us because it allows a photographer to better identify the creativity of the artist while remaining objective to the image.