Why: The Significance of Personal Qualities When Creating Art Photographs – Part 1

Over the many years of experience in creating art photographs, we have come to understand that those who like our approach and purchase our works often share the same moral and ethical values as us. Our success is not only due to a good technical mastery but also to the fact that we have developed and reinforced many personal qualities. Being able to translate those morals and ethical values into our work for our viewers is the real strength of our artistic approach.

The rut of the deer in Charente-Maritime is an exceptional moment in our life as photographers. It's a moment of intense introspection.
The rut of the deer in Charente-Maritime is an exceptional moment in our life as photographers. It's a moment of intense introspection.

Understanding What You Want to Do

For an artistic photographer who wants to create an interesting and distinctive work, the first personal quality that he or she must accomplish is to perfectly clear his mind. He must give a precise meaning to his artistic approach and why he chose it.

To create interesting photos, a photographer must define his artistic sense within his approach. This sense, which we refer to as vision, will guide him as he creates collections.

Vision is the common point of all his creations; it is an essential personal quality. A photographer must always discern which direction he wants to consistently travel towards. If the direction is accurate and well-constructed, then the photographer will find the creating process to be smoother when making art for individuals who will define the photographer's community of followers.

Reflecting Humility

A photographer can always strive to perform better, but someone will always excel more in a certain area. It is for this reason that we must constantly pay attention to our technical and artistic abilities, seeking out room for growth.

You should never hesitate to seek advice from other people, whether they are artists or not. Criticisms and comments open the door to progress. We exist alongside others, and we can only define ourselves in relation to other people and their influences. A photographer who does not show humility and who chooses to live in his own private bubble will quickly place limitations upon himself.


We believe that we must always listen to the world around us. The sounds that emerge from this incessant swarming is a real source for improving creativity.

Empathy for a photographer is a very important quality. Indeed, when a photographer wants to create works it is not only because he has a message to transmit or emotions to show.

But he must consider his audience and his community. If his works are badly perceived and do not receive good reception, the artist will quickly become discouraged and lose the motivation to continue creating. An artist photographer must know how to explain, to present his works of art. For this he must understand the motivations of his audience.

Being able to listen helps to create works that will interest other people, encouraging motivation and optimism, among other things.


We have learned many things from our time spent in the United States, but most importantly, we have learned that achieving an idea can take a long time. An artist will sow his seeds through his artistic works for days—months—years before the harvest season arises. It is slow, but the harvest is inevitable. One must simply wait.

Generally, an artistic work must encounter its audience intimately. With luck, this connection can be established quickly, perhaps immediate. However, this situation is rare.

Often, you may bet on this connection being established later rather than sooner. Building a complete artistic work takes time. First, you define your audience. Second, you propose creations in accordance with the people who appreciate a specific artistic approach. An artist photographer must be patient and perseverant.

We have met excellent photographers who create quality works, and yet they believe that their talent is underappreciated. Although this was certainly true, the only ingredient that they were lacking was maturity. With time, a photographer in this situation will become acknowledge for their special talents. Unfortunately, we have seen photographers abandon those works which they love, and thus, they let themselves be caught up by the flow of the masses of other photographers in their field. If someone does not believe in patiently waiting for the harvest season, then he or she is no persevering.

Be not Afraid of Imbalance

When we create artistic works, our ideas bubble up to the surface in our mind. We experience a steady stream of words and photos that come to mind. Often in an intense creative phase, our priorities dramatically change. We suddenly think that what is new is more important, and then our mind is turned upside down. In these moments, change is good. We must not be afraid of the temporary imbalance we have created.

We think this imbalance is an asset. Indeed, this change of state takes us out of our comfort zone and forces us to perceive things from a different perspective.

This imbalance is merely a phase that arises during a period of creativity. Imbalance nourishes our future creations. It is important for us to know how to take a step back, analyze facts, structure the results, and add them to existing foundations.

The trick we use in this creative phase is to write on paper as if we were keeping a journal. It is an old recipe that is always wonderful and has proven herself worthy of repetition. We have learned that recording ideas with a digital medium is not as practical as paper. When writing on a computer or tablet, we tend to archive the texts and then forget them.

When we translate our ideas to paper, we practice efficiency more often, because we must physically organize and structure our thoughts better. We have found that our ideas become clearer, and the accuracy of our thoughts improves.


When we talk about integrity, we are not only referring to our integrity with our customers, which is obvious since we owe them our finest customer service and highest quality imaginable for our art prints.

When we discuss integrity, we are also relating to our own personal integrity. The integrity work towards in our own lives is reflected through our interactions with customers. It is an equal circle of integrity between us and the customer.

First and foremost, an artist photographer must be honest with himself. He must respect his artistic approach.

A lack of integrity results in a very large expenditure of energy that becomes totally useless. Indeed, to build a universe that is false and not tied to an artist’s true personality requires an immense imagination. Nevertheless, it is not effective realistically speaking. For us as photographers, it is better to build a reputation upon real values, to channel our energy into building reliable foundations in both our personal and professional lives.

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Article published on Friday, September 21, 2018 . Written by
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