The Method of the Photographic "Why" Applies in All Circumstances

Landscape in black and white of Red Rock Canyon in Nevada. Photograph by Amar Guillen, photographer artist.
Landscape in black and white of Red Rock Canyon in Nevada.

Your Photographic "Why" Is an Image of Your Life

Once you are aware of the need to set goals for your life, you probably search for the motivation to motivate yourself each morning in an attempt to attain those goals.

Any reasons you may have thought of when you wake up and get out of bed provide an insight into your reflection on the existence and meaning of life.

Do you remember that extraordinary day, when you decided that you would not follow the path set by others, but embark on a new chapter? In that moment, you chose to define for yourself parameters for you to move forward and attain the goals you had set for yourself.

As far as I am concerned, I will always move forward while looking back upon that particular day. I had a big adrenaline rush as a result. It was the day that everything became clear to me.

For your photographic “why”, it is exactly the same thing. It will give you a reason to practice photography, and it is this reason that you will use to apply to every photo session when create interesting images.

The funny thing, at least as far as I am concerned, is that my photographic “why” came much later than my purpose for living life.

I did not understand that I could apply the same principle for finding motivation in my photographic activity.

The "Why" Method Applies in All Circumstances

My method is so finely tuned that even for some of my big projects for important clients, I apply it. When a project takes shape, I define a “why” to stay focused until its completion.

I recognize that the application of this methodology in all the circumstances of my life and professional activity allows me to move forward, to motivate myself and to stay focused.

What I have understood is that before undertaking anything that will last over time, I must always ask myself the question "why".

After all of this time, I have only regret. It is that I did not do begin much earlier. If I had found my “why” sooner, than it would have allowed me to waste no time and to reach certain goals that were a priority for me more quickly.

I invite you in turn to think and to develop a photographic “why” to be used in any and all circumstances.

Remember, your photographic “why” is not set in stone. Do not make the mistake of thinking it is set forever.

Your Photographic "Why" May Change Over Time

Even if the purpose of your photographic activity does not change, some points of detail may be reviewed. These changes allow you to refine the objectives to achieve your goal.

Do not hesitate to make any adjustments if necessary.

Depending on the photo projects you carry out, the experiences you live, and the emotions you feel, your life will change. Your photographic why evolves over time.

Nevertheless, it is always present within you, as it is the guide of your photographic consciousness.

But you have to know one important thing. You are part of an exceptional group of photographers. You have taken an essential step that few have chosen to take.

As I said before, few photographers are ready to define their “why”.

Not All Photographers Are Ready

During my photography workshops and lectures, I try to explain the importance of the photographic “why” in the life of a photographer. I try to share my experience. My hope is that other people will not repeat my mistakes. I would like to prevent others from years of aimless wandering by sharing my knowledge.

However, I frequently observe that few photographers are able or willing to define this famous photographic “why.”

For them, creating a photograph is just using a camera to freeze a moment of time, an attitude, or an atmosphere. They will copy these photos onto the computer, and transfer them to a website, a smartphone, or a tablet without much thought.

But what good is that if it is not for a cause or a purpose?

They tell me that the pleasure of looking at the picture is enough for them. I often tell them that if they have come to attend one of my lectures or participate in one of my workshops, it is because they are looking for something else. They seek answers because they want to progress further in their photographic activity. My role is not to force photographers to go in a direction they do not want to go.

My role, and this is what I continue with this blog, is simply to help photographers who have chosen to take a step further in creating interesting and long-lasting pictures.

I understand that approach and that attitude. But I have noticed that these photographers quickly become fatigued and bored. After a while, the camera will only come out for a family event or a few days of vacation.

I have established a statistic about photographers willing to dare to define their photographic “why.” I will not give you the result because it is a data which engages only me. It is not the result of a large-scale statistic.

But I invite you to play a little game. Ask the photographers you know if they can explain their photographic “why.” I think you will come up with a statistical result close to mine.

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If you read biographies or look at sites about photographers that last over time, you will see that they have a strong photographic “why.” These people will come and impact your stats quite a bit.

Believe me. If you make the effort to define your photographic “why” you will be part of a photographic population which I perceive as remarkable.

Welcome to the exclusive club of photographers who have chosen to strive for excellence through a purpose-driven adventure.


I hope this article has convinced you of the importance of defining your photographic “why.”

This method is an essential tool for you to create interesting and meaningful photos.

With this new photographic tool, you will add a way to define the purpose of your photographic activity.

You will be able to set milestones and goals to achieve excellence.

Remember that if you want to become a good photographer and last over time, this is the most important “first link” in your photographic chain.

Be humble, patient, constant, persevering, and persistent because the road to excellence is long.


I Want to Help You to Create Interesting Photos